Our company is about infrastructure automation and products built on top of it. That means we really don't want to do manually what a computer can do. Therefore it was not an option to publish our blog posts first in WordPress, then copy-and-paste them to LinkedIn. Rather, let a WordPress plugin configured as a LinkedIn app do the hard word. So, from now on all of our blog posts should get published automatically on our "Puppeteers Oy" LinkedIn page. Let's hope that the automation does not break too often :).