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Poor marketing, part #1

As an entrepreneur you are flooded with attempts to persuade you to buy something. Typically what is sold is services like website development, mobile application development or outsourced developer/devops workforce. Most attempts are mediocre, but only a few can be classified as outright bad. As inbound marketing and sales are dear to our heart, in […]

SEM tips: how to get started easily

Introduction The purpose of this post is to show that search engine marketing (SEM) can be started rather easily. Small businesses, like our company, may not have resources (money, knowledge, time etc) to spend on marketing and consultancy so I'm hoping that sharing this experience will help and encourage other SEM newbies! This blog post […]